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Why Frisco may lose the HQ2 bidding

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  • Why Frisco may lose the HQ2 bidding

    HQ2 is this year's moon shot for urban planners. Who ever wins the Amazon deal will have a transformative employer that will propel the community for decades economically, educationally and culturally.

    The RFP criteria are pretty simple.....
    • A metro area with one million or more residents
    • A stable and business-friendly environment
    • An urban or suburban location with the potential to attract and retain strong technical talent
    • Communities that "think big" when considering locations and real estate options
    • Close proximity to a major international airport
    • Access to mass transit
    Frisco has solid check points on all except Access to Mass transit. For years I have been arguing that without access to mass transit large corporate relocations will avoid anything north of 121.

    Rest assured whoever wins the bid will hit it strong on all 6 points.

  • #2
    Originally posted by Mommyp View Post
    HQ2 is this year's moon shot for urban planners. Who ever wins the Amazon deal will have a transformative employer that will propel the community for decades economically, educationally and culturally.

    The RFP criteria are pretty simple.....
    • A metro area with one million or more residents
    • A stable and business-friendly environment
    • An urban or suburban location with the potential to attract and retain strong technical talent
    • Communities that "think big" when considering locations and real estate options
    • Close proximity to a major international airport
    • Access to mass transit
    Frisco has solid check points on all except Access to Mass transit. For years I have been arguing that without access to mass transit large corporate relocations will avoid anything north of 121.

    Rest assured whoever wins the bid will hit it strong on all 6 points.
    Obviously McKinney, Plano, Round Rock, Grapevine, Keller will all be in the running now, right?

    If it all hinges on #6 the ONLY cities in Texas to qualify are Dallas and Houston cities proper. And guess what, those employees would live in Collin County or Sugarland/Katy anyhow.

    Tell us something that matters?
    There are 3 things that America will be remembered for 2000 years from now when they study this civilization: The Constitution, Jazz music, and Baseball. These are the 3 most beautiful things this culture's ever created. Gerald Early

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    • #3
      I am guessing with enough $$$ thrown at them mass transit could be overlooked.

      I do think Denver is strong contender as is Atlanta. Places like DC, Boston, Chicago or Cali are expensive and do not have a business friendly reputation.

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      • #4
        Just being in the conversation and the exposure it brings is a win for Frisco. That is why they made the pitch in the first place not that they honestly think that it will happen.
        The person who agrees with you 80 percent of the time is a friend and an ally, not a 20 percent traitor. - Ronald Reagan

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        • #5
          Los Colinas would seem like a logical location. Has light rail....close to DFW.....plenty of space

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          • #6
            Having worked as a strategy consultant for F500 HR, CEO's, CIO's, COO's for over three decades, I can tell you this is not a mathematical RFP/bidding process. These relocation RFP's are basically wish lists for the "perfect" HQ2 location. And there's no such thing as "perfect". The project team often scores these requirements mathematically on a spreadsheet during the first round to narrow it down to a manageable list if 3-5 locations. But a low to zero score on one requirement can be offset by high scores on the other requirements. Frisco can certainly make the finalist list. And I'd be really surprised if they don't.

            Going forward in the finalist round, other subjective areas hit the process in a much bigger way - and the intangibles start becoming really important. Sometimes boiling down in the end to whether the families of the exec team (who will be managing the new location) are comfortable living in that community. They more often than not don't go with the "high score" - they're not legally bound to. And more often than not, they don't choose the city offering the highest financial incentives either.
            Watch our short 2013 Texas Dream Cruise video: http://video214.com/play/j72De7kKt6Ok8zbxKcwYQg/s/dark

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            • #7
              So many people commenting about the mass transit part. Seems silly to focus on that. That's probably the least important thing. Look at all the other big businesses that have moved here in the past several years. Obviously things are good. Would not be surprised if they end up in Plano though.

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              • #8
                Also, initial Relo requirements are usually based on a "point in time" based on the status quo pains. Amazon is busting at the seams in downtown Seattle. (I've worked in some of those buildings on their blocks - pre-Amazon days.) There's no way that all 50,000 Amazon HQ1 ee's can find affordable or desirable housing within a 30 minutes drive. Some are likely commuting an hour to downtown Seattle. So if I were on this Seattle-based project team, I'd be adding mass transit as a key requirement also. Completely understandable.

                So if Frisco (or the DFW area) becomes a finalist city, the team will find that these HQ2 ee's can find abundant, affordable and desirable housing within 15 minutes. MF units all the way to exec homes on acreage. Rent or buy - we're less expensive than most urban metro areas. So they'll likely find out why mass transit won't be as critically needed as in Seattle or many other large metro's. (Toyota, JPMorgan Chase, Liberty Mutual, FedEx Office, The Cowboys etc didn't make this a requirement for example. They found plenty of housing & new ee's nearby.)

                And it's not like Frisco is not addressing mass transit. Regular & routine regional and local transportation meetings occurring on an often basis. Exploring lots of shorterm, midterm, and longterm options.

                And I also don't believe that Amazon HQ2 is going to explode to 50,000 ee's overnight. Maybe 5k to 7k ee growth per year? And a reasonably significant portion of that ee growth can be filled by residents already living within 15-30 minutes - who don't need mass transit. And plenty of housing too for new incoming ee's. And Amazon HQ2 will likely be here for decades (if chosen), they'll have plenty of time to assist and participate in the direction/timeline of our mass transit.
                Watch our short 2013 Texas Dream Cruise video: http://video214.com/play/j72De7kKt6Ok8zbxKcwYQg/s/dark

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                • #9
                  Originally posted by whatsthat View Post
                  Los Colinas would seem like a logical location. Has light rail....close to DFW.....plenty of space
                  Las Colinas peaked in the late 80's. It never reached it full potential, it is now an apple in decay.

                  Being part of Irving and being a dying city won't help Irving, I would think they would look at a younger city which is growing and not dying

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                  • #10
                    Texas isn't liberal enough for Bezos to want to put a company that he owns, outside of the current distribution center which is mill for low end workers. Look for something that is is the eastern time zone that rivals the mentality displayed in Seattle these days
                    All the political power comes from the guns. The communist party must command all guns, that way, no guns can ever be used to command the party - Mao Tse Tung

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                    • #11
                      Originally posted by dmp9898 View Post
                      Texas isn't liberal enough for Bezos to want to put a company that he owns, outside of the current distribution center which is mill for low end workers. Look for something that is is the eastern time zone that rivals the mentality displayed in Seattle these days
                      For most liberals you are 100% spot on. But when it comes the liberals who want to make the most money, they throw all conviction aside and do whatever it takes to make more money. Look at Hollywood. All liberals but they all leave California to shoot because of the incentives.

                      Money loving liberals sell out faster than greedy conservatives.
                      There are 3 things that America will be remembered for 2000 years from now when they study this civilization: The Constitution, Jazz music, and Baseball. These are the 3 most beautiful things this culture's ever created. Gerald Early

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                      • #12
                        Insight from an ex-Amazonian, he's bullish on Frisco.

                        GeekWire article. Ex-Amazonian: Hyperloop and other next-gen transportation planning could bring ‘HQ2’ to Texas

                        https://www.geekwire.com/2017/ex-ama...ing-hq2-texas/
                        Watch our short 2013 Texas Dream Cruise video: http://video214.com/play/j72De7kKt6Ok8zbxKcwYQg/s/dark

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                        • #13
                          So many people commenting about the mass transit part. Seems silly to focus on that.
                          Its because they fantasize that mass transit is a requirement for nirvana...
                          “Don't look at me in that tone of voice.”
                          Ms. Parker

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                          • #14
                            Originally posted by Rimrock View Post
                            Its because they fantasize that mass transit is a requirement for nirvana...
                            Not sure if Nirvana requires mass transit, but I can assure you DNT/121 traffic is NOT nirvana.

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