Originally Posted by interactive
There's nothing misleading about that statistic. The sales of soft drinks are what they are, and calories are what they are. Sugar consumption from sodas has dropped nearly 40% since the late '90s, and sodas continue to be singled out. The average calories per serving has dropped by a quarter over the same time period.
Beverage makers are putting more emphasis on non-carbonated beverages, but that is in response to consumer trends moving away from soft drinks. Coke, Pepsi and Dr Pepper are placing more and more of their product development emphasis on lower calorie or more nutritious offerings; they'd be foolish not to.
And I wholeheartedly disagree that no one is suggesting sodas are the primary reason for obesity -- because that's pretty much the only category of food & beverage being targeted through policy proposals and new regulations. No one's proposing restricting the size or contents of a pizza, an order of fries, or the weight of a fast food hamburger.