Del Taco?

[friscomatt]

Went last night...pretty blah.

[Nelson]

Originally Posted by Sticky Davis

You're right Nelson. After you factor in the cost of ingredients, labor and other store overhead - it's impossible to make money off that "loss leader" item. But these folks laugh all the way to the bank.

They just consider that small item loss as marketing expense because most customers will buy other higher margin items on the same visit like soft drinks and french fries. Restaurants spend more money on the cup the drink comes in (still just a few pennies per cup) - than the cost of the drink syrup that they buy from the soft drink companies.

They also know it creates loyal patrons who will come back many other times on "non Special" days and bring other family members and friends back with them as well.

Okay that does make sense. French fries and tacos must be an acquired taste though

[Sticky Davis]

Originally Posted by Nelson

Okay that does make sense. French fries and tacos must be an acquired taste though

I completely agree, I like fries and tacos separately - just not together.

Reminds me of one of my old sports sayings:

I like spaghetti.
I like ice cream.
I just don't like eating spaghetti while I'm eating ice cream.

I like women.
I like basketball.
I just don't like women's basketball

[HeeHaw]

Originally Posted by Sticky Davis

I like women.
I like basketball.
I just don't like women's basketball

WNBA players don't even like women's basketball... blech.

[UserX]

I found it to be greasy and nasty. Had it once, never again.

[Nelson]

Originally Posted by HeeHaw

WNBA players don't even like women's basketball... blech.

But they definitely do like women