Global Destination Marketing Accreditation

A worldwide seal of excellence has been awarded to the Frisco, Texas Convention & Visitors Bureau

Frisco Convention & Visitors Bureau Achieves Global Destination Marketing Accreditation

06/172009 from FCVB

(Frisco, Texas) June 17, 2009 ~ A worldwide seal of excellence has been awarded to the Frisco, Texas Convention & Visitors Bureau - accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an international accreditation program developed by the Washington, D.C. based Destination Marketing Association International (DMAI).
 
Currently there are a total of 93 accredited marketing destinations across the country with only two in the state of Texas who have attained this measure of excellence, the Austin CVB and the Frisco CVB.
 
Gordon Barr, Chairman of the Frisco CVB Board of Directors, says, “Achieving accreditation is an impressive feat for such a young organization. The CVB's Executive Director, staff and the City of Frisco are committed to providing the highest level of service to our visitors and have achieved this through compliance with DMAP standards." 
 
DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.
 
Frisco CVB Executive Director, Marla Roe, responded, “We were thrilled to learn we have been accredited through the DMAP program!  We strive hard to provide a high level of return to our City, stakeholders and visitors to Frisco, and this accreditation validates that we are and have been doing just that.” The CVB will recertify their status in 2013.