New exclusive fitness studio at The Shops at Starwood

In Around Town by FOL Editor


Frisco, Texas (July 6, 2009) — Champion4Fitness, a premier national wellness consulting company, is now open in The Shops at Starwood in Frisco.  The Shops at Starwood is the premier, award winning lifestyle center in the heart of Frisco, an affluent suburb of Dallas which draws from throughout the North Collin County area.  “Champion4Fitness will be able to serve the individual, family, athlete and corporate client from our state-of-the-art facility in Frisco at The Shops at Starwood,” states Margaret May, President and Founder of Champion4Fitness.   “Each Champion4Fitness client receives access to world-class technology and professionals who create a fully integrated testing, training, and nutrition system grounded in science, meticulous attention to detail and quality assurance – one designed to set the highest standard for the fitness industry,” continues May. 

Champion4Fitness at The Shops of Starwood is their flagship studio designed in a serene spa-like environment with emphasis on private, personal attention to clients’ fitness and nutritional needs.  The facility  includes a sports apparel retail boutique with lines such as Sergio Tacchini, Tail andFila to name a few, a proprietary LifeStyle Performance Center providing extensive scientific and fitness testing, fitness and nutrition counseling, a selection of supplements from Vemma, Verve and Advocare, private one-on-one personal training in four different studio settings as well as sports massage.

Headquartered in St. Louis, MO., Champion4Fitness lives by the motto, “It’s not a program, it’s a lifestyle!”  Champion4Fitness offers clients an innovative scientific approach which integrates fitness and nutrition with science and technology at a personalized level like no other wellness resource in the market.  Each client receives a framework of support from industry leaders utilizing a fully integrated testing, training, and nutrition system.
Champions4Fitness Leaders:
Chief Medical Director, Dr. Jeffrey C. Caruth
A Plano native, Dr. Caruth has a thriving OBGYN practice that opened in 1992 and has since expanded to include Plano Aesthetics.  Once the chief-of-staff in the OBGYN department at the Medical Center of Plano, Dr. Caruth currently practices as a Cosmetic Gynecologist specializing in body contouring, minimally invasive cosmetic solutions as well as other procedures.  He has earned the People’s Choice Award for Best Doctor and Best Medical Spa by the Plano Courier in 2006 and Physician of the Month in the June 2007 by the Labor and Delivery Nurses at Plano Presbyterian Hospital.  He received his MD from University of Texas Medical Branch and his specialty in Obstetrics & Gynecology from Baylor University Medical Center. 
Director of Operations, M. Brian Wallace, Ph.D., FACSM
A Fellow of the American College of Sports Medicine and accomplished leader in the wellness industry, Dr. Wallace has been on the cutting edge of research and technology for cardiopulmonary testing, sports performance, physiology and sports medicine for more than 25 years.  His previous positions include Chair and Professor of Sport Fitness at the United States Sports Academy, Director of Cardiopulmonary Testing, Rehabilitation and Fitness at the Medical Center in Tallahassee, Vice President of Research, Physiology and Nutrition at Evolution Sports Science in Boston and at the Human Performance Institute in Orlando. Dr. Wallace received his Ph.D. from Florida State University.  His wealth of knowledge, research and hands-on experience “inside the numbers” are now available to Champions4Fitness clients
Champion4Fitness instills “behavior modification” which is just as important to create a framework for addressing healthy lifestyle changes as it is to entice individuals to actively engage in fitness and nutritional programs. The key to measuring success for an individual participating in a lifestyle modification program is sustainability over a period of time.  By changing the way individuals think, feel and act towards fitness and nutrition Champion4Fitness will be able to achieve success rates which exceeds those seen in the industry today.
“Champion4Fitness caters to a discerning client that aligns itself well with The Shops of Starwood existing upscale apparel, home, services and restaurants,” states Kirk Hermansen of Hermansen Land Development and owner of The Shops at Starwood.

By FOL Editor