Top Two Online Media Brands Partner For First-Ever Hyper-Local Media Company
(Frisco, Texas) September 14, 2017 – Lifestyle Frisco, a hyper-local, digital first, new media company, announced the merger with online platform Frisco-Online, which in its 18-year existence has established a substantial digital presence and audience via real estate listings, local content, and forums.
Launched in 2013 by husband-wife entrepreneurial team, V. Scott Ellis and Wendi McGowan-Ellis, Lifestyle Frisco delivers an online platform sharing who to know, where to go, and what to do in Frisco, Texas, catering to Frisco’s thriving business community and its citizens. The online-only lifestyle magazine has been a local leader in creating a platform that marries compelling storytelling and strategic promotion with best-in-class creative, modern video production, media planning and distribution, digital marketing, research and insights.
Founded in 1999, Frisco-Online was one of the first online platforms in Frisco dedicated to hyper-local content, lead generation, and forums, which is the most trafficked part of the site. Frisco-Online was purchased in 2004 by Jeff Cheney along with wife Dana Cheney. However, he recently moved into his new role as the Mayor of Frisco and wanted to put Frisco-Online into the hands of a leadership team whose goal was to help local business prosper.
“When Dana and I purchased Frisco-Online in 2004, social media as we know it today didn’t exist… Before Facebook, Twitter, or even MySpace. We wanted the website to create ways for the community to connect with each other, as well as local businesses, in ways they never could before. We’ve been proud to be such a cornerstone for the community to come together over the last 13 years,” said Cheney, recently elected Mayor of Frisco and realtor/broker associate at the Cheney Group, a real estate company based in Frisco.“One component we always wanted to bring to the site is custom content and more engaging stories. Today, Lifestyle Frisco is the leader in our market for those reasons and so it made sense for us to join in partnership to create something really special.”
“This merger couldn’t be more exciting for Scott and me. When we launched 4.5 years ago, we had a vision to be the premier digital media company in Frisco, and by partnering with Jeff and Dana, we’ll achieve that goal. Our mission is to use the power of storytelling to inform, entertain, and connect local audiences while building local businesses,” said McGowan-Ellis, who is the CEO of Lifestyle Frisco.
The combined operations will immediately have over 50,000 monthly unique visitors with Lifestyle Frisco delivering high quality content for local consumers while providing an opportunity for advertisers to reach targeted audiences.
The two sites will merge and relaunch on the LifestyleFrisco.com domain in October, 2017, as the flagship product of LsF Media Group, LLC. The group has plans expand to other cities with similar demographics in the near future.