Vitality Bowls Kicks Superfood Craze into High Gear in Frisco 

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Local Couple Opens New Café; Serves as Community Hub for Eating Healthy

FRISCO, Tex. – The wait is over in Frisco. Local residents, professionals and students no longer need to struggle with eating healthy when out and about. Vitality Bowls, which specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods – announced today the opening of its café in Frisco. The new franchise location will be the first for entrepreneurial couple Josh and Jaime Willingham, who plan to open additional cafés in the near future.

“Frisco has been in need of healthy meal options for quite some time, and I know Vitality Bowls will be the perfect option for our community members with an active lifestyle,” said Josh, a seasoned executive director with more than 20 years of management experience in the banking industry. “The café’s incredible taste of the fresh ingredients and the feeling it provides is just an unbeatable combination.”

Slated to open on August 10, the new restaurant will be located at 5105 Eldorado Parkway Ste. 160, conveniently situated within Parkway Towne Crossing near Super Target and other shopping spots. This restaurant will be the fourth Vitality Bowls café in Texas, joining the 39 locations based nationwide.

Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer. All açaí bowls and smoothies do not contain ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible.

The menu features a variety of options, such as the Energy Bowl (with organic açaí, goji berries and bee pollen), the Dragon Bowl (featuring organic pitaya, coconut milk and bananas) and their signature Vitality Bowl (with organic açaí, strawberries and honey). Additionally, the brand recently announced exclusive additions to their kids menu. Plus, fresh juices, soups, panini and salads are available in each café.

The newest Frisco location will also offer on-tap coffee options, including an organic cold brew nitrogen-poured coffee and organic kombucha.

“Simply put, we created Vitality Bowls to be a place where health-conscious individuals can go for a nutritional meal,” said Tara Gilad, founder and owner of Vitality Bowls. “We believe that healthy food can be an option for fast casual food and we are excited to have Josh and Jaime on board with this. We look forward to seeing them grow their business in Frisco and sharing the Vitality Bowls message with the community.”

Since launching in 2011, the brand has ignited significant growth. In 2014, the concept began franchising and now has nearly 70 locations open and in development across the country.

About Vitality Bowls

Roy and Tara Gilad, a pair of successful business owners, founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept together as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has seen significant growth with more than 70 cafes open and in development.

Named one of the Top 100 new franchises in 2017 by Entrepreneur and ranked among the 2017 Fast Casual Top 100, Vitality Bowls is redefining the fast casual healthy food restaurant sector every day at each of its locations across the country.

To learn more about Vitality Bowls franchise opportunities, visit and for more information about the brand, visit the company website at

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