Dan Lafond Rides to Support Frisco ISD’s Effort to
Provide More Fresh Fruits and Vegetables Options for Students
WATSONVILLE, Calif. (May 4, 2017) – Dan Lafond, fresh produce industry leader withRehrig Pacific Company, will cycle approximately 200 miles from Pismo Beach to Monterey, Calif. to raise funds to donate a salad bar to the Frisco Independent School District. Dan Lafond will ride as part of the fourth-annual Tour de Fresh Cycling Event benefitting the national Salad Bars to Schools initiative, which has provided more than 5,000 salad bars to schools across the country in the last seven years – over 200 of those funded from the combined efforts of Tour de Fresh participants.
The California Giant Foundation is proud to present the three-day cycling event with the vital support of fresh produce industry professionals. The event begins in Pismo Beach onJuly 25 and concludes in Monterey, Calif. on July 27, just before the industry’s annual PMA Foodservice Conference. To support Salad Bars to Schools’ salad bar requests, each rider participating in the event has a goal to fully fund at least one salad bar to a school district from the salad bar program’s national waiting list.
“I have chosen to support the Tour de Fresh so that children across our great nation can have access to the healthy choices that allow them live long and happy lives,” said Dan Lafond.
With a robust roster of 50 riders, the 2017 Tour de Fresh event and its participants aim to privately finance 50+ new salad bars in school districts across the country. In conjunction with the United Fresh Start Foundation’s salad bar campaign, the cyclists and industry leaders are committed to providing fresh options in lunchrooms around the country.
“With the huge success of placing 55 salad bars last year, we are fully confident in reaching our goals for this year,” said Cindy Jewell, vice president of marketing for California Giant Berry Farms. “This campaign is natural fit for the industry, and we are extremely appreciative that our peers and partners so selflessly support a cause that is near to our hearts.”
To support Dan Lafond and the Frisco ISD community, visit www.tourdefresh.com/ridersand navigate to Dan Lafond’s rider profile to make a donation.
About Tour de Fresh
Tour de Fresh, presented by The California Giant Foundation, is the first-of-its-kind, collaborative event that unites the most significant brands and influencers in the fresh produce industry for a three-day cycling event that raises funds to benefit the Salad Bars to Schools campaign. In its first three years (2014-2016), Tour de Fresh received nearly $500,000 in donations to support the placement of more than 200 salad bars in schools across the country. At a cost of $3,125 per salad bar per school, sponsors and participants alike strongly believe that providing healthy eating opportunities for school children should be a requirement.
About Salad Bars to Schools
The national Salad Bars to Schools initiative is a public health campaign to increase salad bars in schools across the country so that every child has the choice of healthy fruits and vegetables every day at school. Salad Bars to Schools supports the initiative to end childhood obesity in a generation. Since 2010, Salad Bars to Schools has helped facilitate salad bar donations to 5,000 schools, benefiting 3 million students. Founding partners are: The United Fresh Start Foundation, National Fruit and Vegetable Alliance, the Chef Ann Foundation and Whole Kids Foundation. More information can be found online at www.saladbars2schools.org.