DR PEPPER BALLPARK HOSTED MORE THAN 480,000 RIDERS FANS IN 2017
FRISCO, Texas (Sept. 14, 2017) – The Frisco RoughRiders finished the 2017 season as the top draw among all 30 Double-A Baseball franchises across the country for the 13th consecutive year.
The RoughRiders, the Double-A affiliate of the Texas Rangers, drew 480,320 fans to Dr Pepper Ballpark for 69 regular season home contests and the 2017 Texas League All-Star Game, an average of 6,862 fans per game. The Riders average nightly attendance was more than 800 fans higher than the next-closest Double-A franchise (Reading Fightin Phils/Eastern League).
Frisco amassed nine crowds of at least 10,000 fans in 2017, including a season-high sellout of 11,897 on May 5, the third-largest mark in team history. A sellout crowd of 11,841 on Sept. 3 was the sixth-largest in franchise history. The RoughRiders’ six largest crowds and 11 of the top 13 have come since 2015, which was General Partner & CEO Chuck Greenberg‘s first full season leading the franchise.
“Through 15 seasons in Frisco, the affinity for the RoughRiders brand has never been stronger and our ownership group and front office staff are grateful to the more than 480,000 fans that chose to spend a spring or summer evening at the ballpark this past season,” Greenberg said. “Even after the nearly $8 million in facility upgrades and fan experience enhancements since 2015, we will continue to work hard to provide the most fun, affordable and family-friendly game day environment possible.”
Dr Pepper Ballpark has continued to grow as a year-round, 365-day sports, entertainment and hospitality venue in 2017. This year, more than 750,000 people are expected to visit the ballpark. In addition to RoughRiders home games, the park plays host to corporate gatherings, special public and private events, and other high-profile sporting events, such as Dirk Nowitzki’s Heroes Celebrity Baseball Game and the Frisco College Baseball Classic.
The RoughRiders’ popularity wasn’t just measured at the gate this year. Riders Outpost, the club’s Official Team Store, broke the franchise’s all-time merchandise sales record for a single season. The previous record was set in 2003, the team’s inaugural season in Frisco.